digital marketing and branding
portfolio
Cityscape Properties
Cityscape Properties was one of the most thriving entrepreneurial short-term rentals company in Vancouver during the STR (short-term rental) boom of 2018.
Under my leadership, we garnered a record-setting ROI on two of the most sought-after Airbnb's through diligence, communication, and relentless effort.
I worked closely in weekly meetings with the CEO and Founder to develop the listings to achieve budgetary prominence, stunning reviews, and an incredible foothold in the Vancouver short-term rental industry.
Statistics of Cityscape Properties on Airbnb:
Response time: within a day
Response rate: 85%
Average hits a week: 150
Status: Superhost
Peak season rate per night: $1200/night
ROI: 9:1 (exceptional)
During my time marketing Cityscape Properties, we were featured on Vancouver's top list of Airbnbs in 2018.
analytics
Visioneers Network Web of Good Work
The mission of The Visioneers Intl. is to connect Visioneers with each other, building a global network of changemakers, showcasing the good-work projects and lifetime achievements of Visioneers around the world, and providing real-world mentorship and learning opportunities for Visioneers, Thereby, they build a Web of Good Work as a counter to the fog of negativity shrouding discourse on current global conditions and future prospects.
I closely worked with the founders and the worldwide teams to optimize its social media, publish the book for Kindle, Kobo, and Audible and managed all communications and support for the growing base of hundreds of users.
I also led a team of a senior software engineer, a website builder and designer, and several youth team members to build out the entire website, membership portal, and media e.g. blog, news, etc.
The growth of The Visioneers in 2018 & 2019:
Profile on Facebook:
0-24 followers from scratch
Channel on Youtube:
Email list:
0-200 members from scratch
Website portal:
Members: 95 from scratch
Monthly hits: 150
Within the first 6 months of launching The Visioneers, I pitched The Visioneers to an international meeting at the United Nations Santa Barbara chapter - and we flew down to speak in January 2019.
Consciousness Hacking Vancouver
Consciousness Hacking is a hands-on approach to making new tools for self-exploration, in order to change the way we think, feel, and live. Its an inside out perspective on how technology can serve us by changing our relationship to the world, rather than the world itself.
The Vancouver chapter, recognized at a 5* rating on Facebook, and formerly Meetup, marketed successfully sold-out community events with speakers, catering, and ticketed entrepreneurship networking groups to the next level, where wellness was the centerpiece.
I produced all events, curated speakers, and designed/executed all monthly newsletters.
Statistics:
MailChimp contacts vs. subscribers: 75 subscribers
Open rate: 100/162 total sent
Click rate: 34%
Events held in total: 3
Attendance: 100%
Average ticket price: $20-$30
Avg attendance: 20-30 people
Average funds raised per event: Anywhere from $500 to $10,000
analytics
email newsletter sample
logo example
lead magnet / website example
further email newsletter samples
