How to Create a Sales Page in 2020
What is a sales page?
If you don’t know what a sales page is, first of all, it is essentially a step up from a homepage or a press page or any sort of webpage because this is a specific webpage design to sell a product or service online. A sales page is a page specifically designed on a website or at least a domain host (such as miacosco.com) to sell a product or service.
How I want to start off by talking about sales pages is that there are lots of different platforms you can create a sales page on. If you wanna create a sales page, which, you can use any website hosting providers such as Wix, WordPress, Squarespace, or even all-in-one platforms for courses and content creators like Kajabi.
Here are some sales pages that I have created and I hope that these examples help you to find out how I have created sales pages and what you can take inspiration from for your sales pages from a Branding Expert like myself:
Sales pages are something I specialize in with clients and some of my clients I only work with because they’re looking for sales pages to create so... I do know what I’m talking about and I only want to be providing you with the highest quality information. :)
I want to be completely upfront here as well with a disclaimer that I am not presently being paid or sponsored to advertise any one brand so I’m not gonna go too much into one platform. I really don’t want to be selling or *even coming across* like I’m selling you a specific platform. Anything that I recommend or what I use is because I genuinely appreciate what they use and I use it in my own business because I simply love it and it works for me.
With that said, what I love the most is...
What I presently love the most for sales pages is actually looking at leadpages.com, who I believe is number one in terms of lead pages and sales pages. Their library of templates and the way they structure out their pre-designed lead pages is really exquisite. So why would I ask you to go to a site called leadpages.com for sales pages? Well, lead pages are essentially the same as sales pages. They are your lead magnet webpage or your lead in selling page where you not only advertise your product or service, you provide social proof, you provide a chance to purchase it, and more.
The first component of an immaculate sales page
I have learned from many mentors, coaches, and guides over the years on how to create a sales page. I’m gonna drop some serious wisdom bombs with you right now from what I’ve learned in just my coherent and cohesive aggregation of information to you right now, so pay attention.
One of the most important components of a sales page is a graphic display or picture of what your service or product is. If your sale is of a product, put up really high-quality photographs, and well-done pictures of this product whether it’s a book or a bag of chips. The best sales pages for products have really high-quality photos of the product they are looking to sell. This part of the sales page typically goes right at the top or very close up to the start of the webpage which is at the top of the browser.
If what you are selling is a service and so it’s not something that is a tangible product, high-quality photographs or graphic illustrations of what you are essentially selling is still required. If you are selling counseling, pictures of you helping past clients or counseling photographs from a website offering unlicensed photographs to you is perfect. If you are contemplating on whether or not to use photos of you for your services or a stock photo, I would always go with photos of you first of all if you can.
The second component: title!
The next important component is actually putting the title of what it is that you want to be selling. This is the obvious title of your product or your service that you’re selling. Now what goes into a title is really important because some titles just rock and some titles just flop. That is more custom marketing advice that I give to my clients and the only thing you need to know about that is probably some coaching on the titling and I offer a free video here so if you need some help with titles, make sure to go to this video up next.
After your title and your picture of what you are selling, the next most important thing is typically a description. These are some basic points (or a paragraph at least) telling me exactly what you’re selling! If what you are selling as a product, tell me it’s features and its benefits. If what you are selling is a service, the same thing.
A bullet list
Now, typically what I also like to see is, for visual purposes, a bulleted list of features and benefits of your product or service if you haven’t mentioned some things. This would probably mean either some value as in your actual product or some interesting bonuses in a service that you offer.
For example, if I am selling a broom, I will want to be bullet pointing out some features like a user-friendly handle and an attractive color, etc. or if I’m marketing service like relationship coaching, I will bullet point out features like 1:1 access to me and exclusive video coaching for 60 minutes a week. All of that advice is very custom to exactly what it is that you’re selling and so just remember that what you are selling is completely unique to you and to not be copying any other sales pages you see or are inspired by any word-for-word because that is not only plagiarism, which could really cost you in the long run, but also really diminishes the unique and inherent value of what it is that you are selling based on your business.
The social proof
The next most important thing about a sales page is social proof. This means to bring on the testimonials, the reviews, the positive things that people have had to say about this product or service, or even press mentions.
This means to also include any mentions of your product or service in articles, the news, or even online blogs like Forbes magazine or Inc. magazine.
If you have testimonials that somebody wrote out on an online review page or even in your emails, make sure you include that! If somebody actually created a video testimonial for you or an audio testimonial for you, make sure to put that in there as well!
Just know that people are likely not going to be hitting the volume button unless you can configure the volume on your webpage to automatically be audible so any sort of text reviews are actually really powerful, however, if you want to make sure that people are getting the realness factor of your reviews and feeling like you are actually referencing real people, I would make sure to put pictures of the people who left you testimonials next to your reviews or at least their first names and maybe their social media handles or something.
It’s a weird pet peeve of mine when somebody puts reviews on their sales page but doesn’t include pictures or even the first names of people who left those reviews. I have no idea if those are actual people leaving actual reviews or if it’s just someone’s fancy writing to sell a product or service. It just rings to me as sketchy if there’s no realness of the people who left certain testimonials on some sales pages.
The next part of a sales page, even if you thought it was all over, is some information on what’s within the product or service they are offering. This is more than just the blurb or features and benefits of your product or service. This is really an in-depth look at what it is exactly that you’re offering.
If you ask someone close to you to read the blurb that you’ve written or to look at the features and benefits that you’ve outlined and they still have some questions on what it is that you are exactly selling, put all of that in there and be totally upfront! I don’t like seeing yet another sales page that is vague or in anyway opaque about what they are trying to sell. If I’m going to put money down right away on something online on the Internet, I want to make sure that I am actually purchasing something and I’m not just being taken for a ride.
Someone telling me all of the modules in their online course that they’re trying to sell or all of the different material aspects and dimensions of a product that I am being sold is exactly what I want to read! Sometimes I will just want all the details even if I don’t even really care about the details because it’s reassuring. It leaves me with the feeling that I am being told all that I need to know about what I am buying and more.
Info on the seller
One of the last things to include on your sales page is information on the seller. Beyond just social proof, I want to know about who is selling me this product or service. If someone is selling me a mug, I want to know who is selling me the mug or the company that is selling me this mug so that I know that I am buying from a reputable merchant and that the seller is legitimate and not going to simply take my money and run.
If someone is selling me an online course, I want to know that they are the type of teacher that’s perfect for me and so a bio with a picture is a perfect way for me to know who the seller is that is advertising the sales page and putting their name behind something that they’re selling.
The second to last thing I would put on the sales page is some sort of contact information. This doesn’t have to be you! If you have someone on your team who can field any questions or requests for more information about the product or service, make sure to put their contact information.
It’s really important that if you are putting out a sales page and you’re going to be marketing this product or service everywhere, you have to make sure if you want to be the one answering specific questions on the fly about this product or service that you were selling or if you want someone else to be in charge of those types of questions.
An email address or an embedded contact form on the sales page is perfect and you don’t need to put any more information unless you really do you have a business phone number or a hotline like an 855 or 800 number for your customers to call.
The last thing I would put on a sales page is obviously the paywall or the payment processing for the product or service being sold online!
Obviously, if you are selling a product, you want to make sure that you are collecting the purchaser's shipping information, billing information separately, and obviously their payment information so you can collect it and they can pay for their order online and the same goes for services as well.
If you are selling either a product or service, make sure that you are accounting for tax and any shipping costs. This is just basic business knowledge that shouldn’t even be mentioned, but it’s very obvious that if you are making a product and it cost you $9 to make it and you’re selling it for $9, that’s a huge mistake because you’re probably going to be losing money on that product and making and minus amount of profit because you will have to account for tax and any other fees associated with using a paywall or third-party payment providers like PayPal or Stripe.
Make sure you’re pricing your product or service with the amount you have deemed it necessary to make or produce the thing that you’re selling, accounting for any taxes or fees that you are responsible for on your end with the payment provider, any sort of other processing fees and the shipping fees will simply be calculated on top of that.
Let me know if you found this post helpful. If you haven't already checked out more of my FREE resources, be sure to check that out:
Follow me on Instagram: @miacosco
Check out my YouTube HERE
Head on over to my Pinterest
Leave me a review on my Facebook Business Page
P.S. I invite you to book a call with me to make your Branding Game Plan!
I empower wellness entrepreneurs to overcome uncertainty on social media and build the thriving, healing empire of their dreams using powerful personal branding and I am offering free, 30-minute Brand Game Plans at absolutely no charge to 5 people for the next week so if you want to Game Plan your absolutely phenomenal wellness retreat center with me and how to do it, I’ll course correct you.
I wouldn’t wait on this opportunity because even though there’s no risk or commitment in booking a call, my schedule often fills up really quickly and I swear that these 30 minutes will potentially be the biggest investment of your business launch and start-up If you really put your heart into it.